Conference

The heart of thought

Professional moments are the main focus at Linkontro. Every edition develops current themes tied to Italian socio-economic scenarios and focuses on variables with higher impact on companies of the FMCG market. Relevant speakers present new horizons and suggest new paths towards a sustainable future to brand manufacturers and retailers.

THE VALUE OF “WE”
The new frontier of change

2013

Linkontro 2013 edition underlines how the value of collaboration can turn into concrete business and growth opportunities for everyone.

TOGETHER
The future is now

2014

The 2014 edition celebrates Linkontro thirtieth anniversary. Together we face a new climb towards recovery, to get out form recession and from one of the toughest economical crisis of all times.

BUSINESS VITALITY
Being a leader in tomorrow’s markets

2015

The goal is to create new energy, to contrast the long decline and to feed with determination and enthusiasm a new renaissance.

CALL TO ACTION
Value as a new guide to consumer choices

2016

In a dynamic and shimmering environment, where traditional differentiation sources are becoming less important, the value of the offer must be rethought.

GET AGILE!
The new imperative in discontinuity era

2017

Being players of our markets means acting with great flexibility of thought and speed of actions.

NEAR-FUTURE LANDSCAPES
Where human creativity meets artificial intelligence

2018

The future is seeking for a balance in constant movement where innovation will be the key to face great challenges.

Theme

Build Trust
Renew trust to look far

All consumers are unique in their own way, their differences represent an extraordinary opportunity for companies to build a bond based on comprehension, knowledge and trust. Building a strong relationship allows to have success in today’s dynamic and shimmering markets.

However, trust is not just part of the relationship between companies and consumers: it has to be developed between the whole companies and market organisational structure.
Moreover, if it is true that new technologies intensify execution speed, on the other side legacy growing times with consumers are much longer.

After Call to Action and Get Agile, the third Linkontro imperative is Build Trust: an exhortation to companies to act and to avoid a dispersion of efforts they could dedicate to economic growth and to their success. The theme of trust is going to be discussed with “what if” analysis, sharing experiences and visions with relevant speakers.