Agenda 2019

BUILD TRUST
Regenerate confidence to look far

Trust is a key element in any relationship, not only in relationships among people, but also in relationships between people and organizations. In the same way, relationships between retailers and manufacturers are based on trust, which needs to be built, developed and maintained over time.

Even though trust plays a crucial role in relationships, it is now threatened by a deep crisis which hits media, experts and technicians, politicians and banks, institutions and universities and which is even more intense in our country.

Building and maintaining trust are key themes both to us and to businesses. The competitive advantage lies nowadays in the opportunity to build an intense and continuous relationship with the consumer based on I trust you.

This is the reason why Linkontro 2019 will be the perfect occasion to think about factors which influence trust and about its consequences on our economy. The issue of trust is made even more urgent and important by some phenomena that  are characterizing the current competitive scenario, such as:

  • The consumer is increasingly sensitive to hidden characteristics in the purchasing relationship such as integrity, ethics, sustainability, the protection of privacy and all data produced within the relationship.
  • The importance of the reputation for reliability in determining the success of a brand, product or service.
  • Increasing importance of digital spaces where there is no direct contact but trust is mediated by technology
  • The weight of social media in determining the level of consumer confidence in a certain product, brand or company compared to traditional media and advertising.

There are great reasons to attend Linkontro 2019.

Thursday, May 16th 2019

5:30 P.M | OPENING

Welcome to the Trust-Enabled Economy
John Tavolieri
Nielsen

Trust and preparation for extraordinay discoveries
Maurizio Cheli
Astronaut

Italy in a changing world
Andrea Cabrini – Class CNBC meets:
Paolo Magri – ISPI

7:00 P.M | SESSION END

Friday, May 17th 2019

08:45 A.M | AROUND US

Chair: Andrea Cabrini – Class CNBC

Trust to look far
Vincenzo Perrone

Università Bocconi

Considerations about Italian economy
Carlo Cottarelli – Università Cattolica

A simple revolution
Domenico De Masi – Università La Sapienza

Trust and Globalization 4.0
Peter Brabeck-Letmathe
Board of Trustees, World Economic Forum

Introduced by:
Antonio García de Castro – San Telmo Business School

10:30 A.M | BREAK

11:15 A.M | TRUST AND BUSINESS

Chair: Jole Saggese –  Class CNBC
Armando De Nigris – De Nigris
Leo Wencel – Nestlè
Giorgio Santambrogio – ADM

Relevant Innovation
Milan Turk
Procter & Gamble

1:15  P.M | SESSION END

Afternoon

2:45 P.M | THE VALUE OF ITALIANITY

Chair: Stefano Cini – Nielsen

The story of consumption through label information
Marco Cuppini
GS1 Italy

Renewed trust
Francesco Cecere
Coop Italia

A story of Italian excellence
Nicola Bertinelli
Consorzio Parmigiano Reggiano

A trip together
Mario La Viola
CRAI

4:30 P.M | SESSION END

Saturday, May 18th 2019

8:45 A.M | THOUGHTS ABOUT THE FUTURE OF RETAIL

Beppe Servegnini conversation with:
Christian Centonze – Nielsen
Enrico Cereda – IBM
Francesco Del Porto – Barilla
Mario Gasbarrino – Unes
Enrico Pandian – FrescoFrigo
Cino Zucchi – Architect

Digital transformation and physical stores: Trends and opportunities
Carlo Alberto Carnevale Maffè meets
Stefano Portu – ShopFully

10:30 A.M | BREAK

11:00 A.M | LOOKING TO THE FUTURE
Andrea Cabrini –  Class CNBC conversation with:

Build a better society
Ali Reza Arabnia
Geico

Competitive agility, the value of trust
Marco Morchio
Accenture Strategy

Adaptability in the age of transformations
Laurent Zeller
Nielsen

12:30 | SESSION END

A storytelling show:

Where our story began
Federico Rampini
Journalist and Writer

1:15 A.M | END OF MEETING