Agenda 2019

BUILD TRUST
Regenerate confidence to look far

Trust is a key element in any relationship, not only in relationships among people, but also in relationships between people and organizations. In the same way, relationships between retailers and manufacturers are based on trust, which needs to be built, developed and maintained over time.

Even though trust plays a crucial role in relationships, it is now threatened by a deep crisis which hits media, experts and technicians, politicians and banks, institutions and universities and which is even more intense in our country.

Building and maintaining trust are key themes both to us and to businesses. The competitive advantage lies nowadays in the opportunity to build an intense and continuous relationship with the consumer based on I trust you.

This is the reason why Linkontro 2019 will be the perfect occasion to think about factors which influence trust and about its consequences on our economy. The issue of trust is made even more urgent and important by some phenomena that  are characterizing the current competitive scenario, such as:

  • The consumer is increasingly sensitive to hidden characteristics in the purchasing relationship such as integrity, ethics, sustainability, the protection of privacy and all data produced within the relationship.
  • The importance of the reputation for reliability in determining the success of a brand, product or service.
  • Increasing importance of digital spaces where there is no direct contact but trust is mediated by technology
  • The weight of social media in determining the level of consumer confidence in a certain product, brand or company compared to traditional media and advertising.

There are great reasons to attend Linkontro 2019.

Thursday, May 16th 2019

5:30 P.M | OPENING

Chair: Jole Saggese – Class CNBC

Welcome to the Trust-Enabled Economy
John Tavolieri – Nielsen Global Connect
> Watch Video

Trust and preparation for extraordinay discoveries
M
aurizio CheliAstronaut
In conversation with: Jole Saggese – Class CNBC

Italy in a changing world
Paolo Magri – ISPI
In conversation with: 
GianPaolo Musumeci – Radio24
> Watch Video

7:00 P.M | SESSION END

Friday, May 17th 2019

08:45 A.M | Chair: Jole Saggese – Class CNBC

Trust to look far
Vincenzo Perrone
– Università Bocconi
> Watch Video

AROUND US
Carlo Cottarelli – Università Cattolica
Considerations about Italian economy
Domenico De Masi – Università La Sapienza
A simple revolution
In conversation with: Andrea Cabrini
> Watch Video

Antonio García de Castro – San Telmo Business School
presents:
Peter Brabeck-Letmathe
Board of Trustees, World Economic Forum
Trust and Globalization 4.0

TRUST AND BUSINESS

Jole Saggese – Class CNBC in conversation with:
Armando De Nigris – Acetificio Marcello De Nigris
Giorgio Santambrogio
Gruppo VéGé
Leo Wencel – Nestlè
> Watch Video

Building trust requires Relevant Innovation
Milan Turk – Procter & Gamble
> Watch Video


2:45 P.M | THE VALUE OF THE ITALIAN SPIRIT

Chair: Stefano Cini – Nielsen
> Watch Video

Relevance.
The life cycle of the products on labels
Marco Cuppini – GS1

Traceability.
Renew trust through the supply chain
Francesco Cecere – Coop Italia

Territoriality.
A trip together through the Regions of Italy

Mario La Viola – CRAI

System.
Protection consortium: a growth engine
Nicola Bertinelli
– Consorzio Parmigiano Reggiano
> Watch Video

4:45 P.M | SESSION END

Saturday, May 18th 2019

8:45 A.M | THOUGHTS ABOUT THE FUTURE OF RETAIL
(The future has to be imagined)

Beppe Servegnini conversation with:
Christian Centonze – Nielsen
Enrico Cereda – IBM
Francesco Del Porto – Barilla
Mario Gasbarrino – Unes
Enrico Pandian – FrescoFrigo
Cino Zucchi – Architetto Urbanista
> Watch Video

Digital transformation and physical stores
Carlo Alberto Carnevale Maffè
meets Stefano Portu – ShopFully Group
> Watch Video

LOOKING TO THE FUTURE

Build a better society
Ali Reza Arabnia Geico Taikisha
interviewed by: Jole Saggese – Class CNBC
> Watch Video

Competitive agility, the value of trust
Marco Morchio Accenture Strategy
> Watch Video

Laurent Zeller – Nielsen Connect Italia
interviews: Andrea Cabrini – Class CNBC
> Watch Video

A STORYTELLING SHOW:

When our story began
Federico Rampini
> Watch Video

1:15 A.M | CONFERENCE END