Privacy policy

Your privacy is very important to us. Our intention in the declaration that follows regarding the privacy statement is to explain the means by which Nielson collects, utilises and safeguards the personal information that we obtain through our website.
This is a Privacy Policy Statement pursuant to article 13 of Legislative Decree no. 196/2003 regarding “The code for the protection of personal data” for those that use the services of our website.
This statement refers exclusively to the website of The Nielsen Company (Italy) S.r.l. (hereafter Nielsen) and not to other sites.
We would also like to inform you that this Policy Statement is based on the European Union’s Recommendation no. 2/2001 regarding the protection of personal data, elaborated by the Working Party in article 29 of Directive n. 95/46/EC adopted on May 17th 2001 to identify certain minimum requirements for collecting personal data on-line and in particular the methods, time and nature of the information that Data Controllers must provide Users when they connect to web pages, regardless of the reason for visiting the site.

Data controller

The Data Controller pursuant to Legislative Decree no. 196/2003 is The Nielsen Company (Italy) S.r.l., in the person of its pro tempore legal representative, having company Head Offices located at: Centro Direzionale Milanofiori, Strada 6, Palazzo A12 – 20090 Assago (MI) Tel: +39 02 32118.001 – Fax: +39 02 32118.011, email address:

Data collection and its use

When you visit this website, the data of persons identified or identifiable may be processed.
Nielsen will only collect users’ personal identification data through this website if it is provided voluntarily and knowingly.

When you visit our site, your browser will automatically send us an IP (Internet Protocol) address and certain other information, such as the type of browser being used. Nielsen reserves the right to use this IP address and other information given in order to provide the user access to the site as well for other administrative purposes regarding the site itself. In certain sections of the site, you may be asked to specify personal information, such as name, address, company, telephone number and fax number or other details needed to reply to your requests. You are not obliged to provide us with your data, but if it is not provided, we will be unable to supply with the information you require.

The site may also contain certain functions that enable communication between the user and Nielsen through email or by other means. If there is an email function and you decide to use it, it will be necessary to provide us with your email address and the information listed above, in whole or in part. Nielsen will not ask you for further personal information, so any additional information we receive through the website will be the sole responsibility of the user. By supplying us with personal identification data, the user is informing us that he/she is transmitting the data knowingly and voluntarily.

Collection and dissemination of data

Nielsen takes all measures possible to guarantee privacy and discretion with the personal identification data provided to us.
Occasionally, our company forms direct commercial partnerships or subcontracts with other legal bodies to carry out market research. These legal entities may have access to personal data provided by the user, but only on condition that such data is required to carry out the functions for which it is intended. In such cases, your data may be transferred to these legal entities and organizations for the purposes indicated in this section. In their capacity as Data Controllers or external data managers such bodies will be authorised to process your data. The list of data processing managers can be obtained from the data controller.
Nielsen will not sell, lease, exchange or otherwise disseminate personal identification data provided by users to any organization outside the Nielsen group or its affiliates, unless required to do so by law or in order to exercise its own legal rights or to undertake legal action to counter unlawful acts, or if it has good reason to believe that the user has violated the terms and conditions of use of this service. Should a part or the whole of the Nielsen company be sold, merged with another organization or undergo a change a status of any kind, Nielsen reserves the right to transfer personal identification data as part of the transaction.

Cookie e informazioni sull’uso

Like many other companies, Nielsen uses cookies in its website. The cookies we use do not collect personal data of the user, nor are they used as a means to contact the user or extract sensitive information from the user’s computer. These cookies can tell us if the user has already visited our site or if it their first visit and what material they have viewed. Nielsen collects certain information on the use of its site, such as the number and frequency of visits to various parts of the site. This information may then be used by us for research purposes or to improve the site. We use only aggregated data with no specific reference to individual, personal identification.
We use cookies in this website for three main reasons. One of the cookies serves to record your information from page to page, from the moment you access our site and it also serves to ensure that all information inserted during your visit will be retained for the duration of that particular navigation session, for no longer than is necessary to achieve the purposes for which it has been collected. This session cookie is automatically cancelled when you have finished navigating and close your connection to the site. Another cookie has the function of remembering your settings when you first access the site and select your language preference. This cookie remains in the memory of the user’s computer after you have terminated your navigation. so that you do not have to select language preference again when you next visit the site. In addition, we use a cookie to store general information on navigation, which enables Nielsen to compile statistical reports on how people use the site, using anonymous aggregated data. For example, a report on navigation sessions which look for specific content from the site during a particular time period. This helps Nielsen to understand how visitors use the site and therefore allows us to make improvements.

If you do not want information about your navigation to be collected by the use of cookies, there is a simple procedure in most browsers that enables you to block their use. It is possible that certain parts of the site may not work properly if you decide not to allow the use of cookies. To find out more about cookies, visit the site To find out more about data collection and analysis in our website or to remove your data from our measuring instruments, click here.

Privacy of minors

Nielsen will not intentionally gather information by means of its website from children under the age of 14 and no part of our website is designed to attract minors. Nevertheless, should a minor provide personal information without the authorization of a parent or guardian, the latter may contact the company at the email address to ask for the data to be removed. The company guarantees that it will then proceed as soon as possible to remove the data from its files.

How to request access to your personal data or ask that it be modified – and exercise your rights as specified under article 7 of Legislative Decree no. 196/2003
Any User may access their own personal identification data collected by us through this website and modify them by contacting our Webmaster at this address: Users may demand that evident errors in their personal identification data be corrected by forwarding a request containing plausible proof of the error. In order to protect the privacy of users, Nielsen will take all reasonable measures to authenticate the identity of users before granting access to the information or making the corrections requested.
Lastly, we wish to remind you that among the rights specified under article 7 of Legislative Decree no. 196/2003, the user whose data has been registered may at any time obtain confirmation or otherwise that your personal data is held accurately on record and whether or not it has been transferred in intelligible form, or request that it be updated and integrated, rectified, cancelled, rendered anonymous in part or whole if processed in breach of the law, and you may object to its processing on legitimate grounds or if it has been used for purposes not explicitly mentioned in this privacy statement, by directly contacting our company at the site:

Data processing methods

Your data is handled and processed by automated systems and only in the time strictly needed to fulfill the purpose for which the data has been collected. Specific security measures are utilized to prevent the accidental loss of data, illicit or incorrect use and unauthorized access in respect of and conformity to the minimum requirements of general security standards.

Conditions for the use and Changes to the Policy

By using this site, you consent to Nielsen collecting, using and transferring your personal data and user data according to the terms and conditions indicated herewith.
This website may be hosted in a country other than that of the User’s country of residence and any email communications sent by the User to Nielsen may be handled by a server located in a country different from the User’s country of residence. Internet communications may thus not be secure. In choosing to visit and use this site, any controversy arising from Privacy issues will be regulated by this Privacy Policy and by our Terms and Conditions for the use of services indicated in this document.
If the User should have any doubts concerning the security and discretion of information collected by this website, you may contact the The Nielsen Company (Italy) S.r.l. at Centro Direzionale Milanofiori, Strada 6, Palazzo A12 – 20090 Assago (MI) Tel: +39 02 32118.001 – Fax: +39 02 32118.011., or at the following email address:
Nielsen will be pleased to clarify any concerns you may have.
Nielsen reserves the right to update or modify this Privacy Statement and the conditions of use of the service, as well as make changes to data handling procedures, including personal identity data. Should any changes be made, they will be communicated in this section of our website or in another key section of the site. In respect of existing law, our use of information presently collected is subject to currently valid Privacy Policy.
This Privacy Policy is valid for this site only and not for other sites.


Any enquiries regarding this Privacy Policy should be sent to the following email address: