Where human creativity meets artificial intelligence
Changes are the only constant in our era. People and companies have to keep adapting, or learn how to rule these changes. To do so, they need to look at what is happening beyond their “comfort-zone”. Disruptive technology is enabling processes that were until recently unimaginable, yet consumers and companies struggle to keep up with the pace of change.
We are amazed by the progress of artificial intelligence; we wonder whether robots could end up dominating mankind. Yet we know that creativity and feelings make human beings unique.
Our future will be the research for dynamic balance. Indeed, innovation, trust and cooperation are critical to economic success in the FMCG market and will provide consumers with the quality, services and affordability that they want. The speed of technological change is undeniable.